Primary logo – positive
This is our primary logo and where possible this version should be used
Always use the official artwork files as they have been setup with specific spacing. Never re-create the files.
Primary logo – negative
The negative version of the primary logo is for use on dark backgrounds.
Always use the official artwork files as they have been setup with specific spacing. Never re-create the files.
Mono logos
Wherever possible use the primary logo versions.
The mono versions are to be used when the background does not have enough contrast or printing restricts the amounts of colours.
Icon
The icon from the primary logo can be used as separate element.
Tagline
Our tagline is the central organising thought that guides all we do. This should be used consistently on all communications.
Always use the official artwork files as they have been setup with specific spacing. Never re-create the files.
Logo and Tagline and lock-up stacked
The tagline can be locked-up with the primary logo in a stacked format.
Always use the official artwork files as they have been setup with specific spacing. Never re-create the files.
Logo and Tagline and lock-up landscape
The tagline can be locked-up with the primary logo in a landscape format.
Always use the official artwork files as they have been setup with specific spacing. Never re-create the files.
Clear space
Primary logo
When positioning the logo or placing elements around please ensure the clear space guidelines are followed. This will ensure our logo stands out and is not crowded.
The clear space is determined by the icon at 25% size.
Clear space
Primary logo + tagline stacked
The Primary logo + tagline stacked lock-up follows the same guide as the primary logo.
The clear space is determined by the icon at 25% size.
Clear space
Primary logo + tagline landscape
The Primary logo + tagline stacked lock-up follows the same guide as the primary logo.
The clear space is determined by the icon at 25% size.
Minimum sizes
The minimum sizes have all been carefully crafted to ensure legibility of the various logos and should not be produced under these sizes.
