Brand Guidelines
Last Updated 12.12.2025

Illustration

Illustration style

Illustration is used as an important part of our brand. It adds personality and helps to simplify messages.

Our illustration is created in a hand drawn marker style, these can be created in Adobe Illustrator using a 10pt oval brush.

Illustration – black

There are pre-made illustrations available to use.

The illustrations are primarily used in black.

Advice
Active
Check
Highlight
Hint
Insight
Journey
Steps
Stop
Thoughts
Warning

Illustration – colour

Illustrations can be drawn in the secondary colour palette, but this should be done sparingly and being sure not to use to many colours if a colour image and underline is used within the same design.

Active – colour
Advice – colour
Check – colour
Highlight – colour
Hint – colour
Insight – colour
Journey – colour
Steps – colour
Stop – colour
Thought – colour
Warning – colour