Colour

Colour plays a crucial role in our identity. With it, we establish our brands expression and personality.

Use the primary colours on all collateral to ensure we maintain consistency when talking to our audience.

Only use the following colour values in branded materials.

Our secondary colour palette is used to compliment the primary colours. They should only be used sparingly to help highlight when more than the primary colours are needed.

Tints should be applied when the secondary colours are too visually dominant, or when clearer differentiation between information is needed.

The primary versions of the logo can be used on the primary colours as indicated.

The mono logos can be used on the highlight colours as indicated

Where possible we should try to use the primary logo and use these sparingly.